Manufacturers adopting customer-centric strategies are poised to realise significant bottom-line gains. However, with great change comes great opportunity. Make no doubt about it, the Amazon Effect is driving significant change in how manufacturers operate. For manufacturers, this means being able to accommodate engineer-to-order, configure-to-order, make-to-order, and assemble-to-order manufacturing modes to meet these specified requirements. This might include providing new services around products such as after-market servicing.Ĭustomisation can also give manufacturers a key differentiator and some are even testing out make-to-individual production models. To this end, manufacturers must think about how they can add and extend value beyond simply delivering a product. Manufacturers are now expected to provide such visibility to their end users, as well as a more holistic and simplified buying experience. Two-thirds have switched vendors for a more consumer-like experienceīusiness-to-business buyers want to search and discover their options, with a multitude of products all in one place before seamlessly placing an order-which is then trackable up until the moment it is received. More than 66 percent expect Amazon-like buying experiences.Almost 75 percent of business buyers expect vendors to personalise engagement to their needs. According to recent research, more than eight in 10 business buyers want the same experience as when they’re buying products for themselves. The Amazon Effect is prompting many manufacturers to kickstart their digital transformation journeys. It’s exactly the type of experience customers want. Convenient, personalised, and frictionless. Once the order is placed, we receive a link to track the product from the moment the order is placed to the moment it’s received. Once we decide to buy, we may purchase that product with Amazon One-Click if Amazon has our payment information on file. With Amazon, we search for what we need, and receive a listing of items with starred rankings alongside customer reviews. It’s a term many have heard, but what does it mean? While it can mean different things to different people, in general it refers to the phenomenon of how consumers’ interactions with Amazon are driving new expectations for how buyers and suppliers interact with businesses, including manufacturers.
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